"NY-Z" - An ABSOLUT Collaboration with Jay-Z

This is hella cool. Takes me back to seeing 'Fade To Black' when it dropped back in 2004 in Times Square. Check the dealio:

"ABSOLUT Vodka presents "NY-Z", a new 15-minute documentary featuring Jay-Z. The film was directed by Danny Clinch. More exclusive content at Facebook.com/ABSOLUT.

Continuing to collaborate with creative visionaries, ABSOLUT Vodka presents this new 15-minute short film featuring Jay-Z. The documentary, titled NY-Z, was directed by Danny Clinch and paints a rare portrait of the global hip-hop icon. With unprecedented access to Jay-Z the days and moments leading up to, and after, his legendary September 11th benefit concert at Madison Square Garden, Danny Clinch gives us an intimate glimpse into Jay-Z: his childhood, his motivation as an artist, his passion for music, and his muse, New York.

NY-Z kicks off the ABSOLUT Concert Series, a collaborative partnership between ABSOLUT and two New York icons: Jay-Z and Madison Square Garden."